#ZerodhaFundHouse #AUM10000Cr #RetailInvesting #LIQUIDCASE #IndexFunds #Zerodha #smallcase #IndianMutualFunds
New Delhi – Zerodha Fund House (ZFH), the asset management company (AMC) jointly launched by Zerodha and smallcase, has achieved a massive milestone, crossing ₹10,000 crore in assets under management (AUM) in less than two years since its launch in November 2023. This rapid growth is particularly notable as the AUM has been driven entirely by retail investors, without any contribution from institutional money.
The achievement underscores ZFH’s success in building products “for retail, by retail,” a trend that has held steady since the firm surpassed ₹8,000 crore in AUM back in September 2025.
📈 Retail-First Growth and Demographics
The fund house now serves over 8 lakh investors, according to Vasanth Kamath, Founder of smallcase, who shared the latest figures. The investor base shows strong participation from new and non-metro investors:
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First-Time Investors: Approximately 12% of the investors are new to the mutual fund space.
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Geographic Reach: A significant 60% of ZFH’s investor base is located outside India’s top 30 cities, highlighting the democratization of access to financial products.
liquidity Key Driver: LIQUIDCASE ETF
A major catalyst for the firm’s scale has been its Nifty 1D Rate Liquid ETF, called LIQUIDCASE.
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Rapid Expansion: Since its launch in January 2024, the product has quickly grown to nearly ₹6,000 crore in AUM, making it one of the fastest-expanding liquid ETFs in India.
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Innovation: LIQUIDCASE is positioned as the first liquid ETF in the country to offer a growth NAV (Net Asset Value), appealing to investors looking for efficient parking of short-term capital.
Nithin Kamath, in an earlier post on X, attributed the rapid adoption to the fund house’s core strategy: a direct-only structure combined with a low-cost index approach. He noted that investors had collectively allocated ₹6,400 crore to the fund house’s schemes within just 18 months of its first fund launch.
Zerodha Fund House currently offers only index-based funds and ETFs, all exclusively through direct plans, a model the firm believes is central to its investor-first design and cost-efficiency.
#ZerodhaFundHouse #AUM10000Cr #RetailInvesting #LIQUIDCASE #IndexFunds #Zerodha #smallcase #IndianMutualFunds
