#TransUnionCIBIL #25YearsOfTrust #CIBILKiKahaniyan #Suppandi #FinancialInclusion #CreditAwareness #IndiaGrowthStory #FinancialLiteracy #EmpoweringDreams #SahiCIBILScore
📍 Chandigarh — TransUnion CIBIL, India’s leading insights and information company, is marking its silver jubilee by blending nostalgia with financial literacy. To celebrate 25 years of empowering India’s credit ecosystem, the company has partnered with Amar Chitra Katha and Tinkle Comics to launch a special edition titled “CIBIL Ki Kahaniyan”.
The campaign features the iconic Suppandi, one of India’s most beloved comic characters, who is joined by two new characters—Simran, a finance-savvy friend, and MyCIBIL, the personification of the CIBIL Score. Together, they take readers on an engaging journey that demystifies complex credit concepts, explains the role of a credit bureau, and emphasizes the importance of maintaining a healthy CIBIL score.
With humour and relatability at its core, the campaign aims to resonate with both adults who grew up reading Suppandi and the younger generation beginning their financial journey.
Campaign Highlights:
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Special Comic Book Edition: “CIBIL Ki Kahaniyan” created with Amar Chitra Katha, simplifying financial literacy.
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Multi-platform Outreach: Print, radio, and digital campaigns under the tagline “Sahi CIBIL Score, Badhaaye Khushi Ka Score” (“The right CIBIL Score can increase your happiness quotient”).
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Consumer Impact: 164 million individuals have self-monitored their CIBIL score and report as of July 2025.
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Industry Role: In 25 years, TransUnion CIBIL has partnered with 7,000+ institutions, enabling informed lending decisions and fostering financial inclusion.
Voices from the Campaign:
Bhavesh Jain, MD & CEO, TransUnion CIBIL, said:
“Behind every CIBIL Score is a story of dreams pursued, resilience, and progress. Through Suppandi and his friends, we want to make credit literacy simple, fun, and accessible. For 25 years, we have built trust, and we remain committed to deepening financial inclusion across India.”
V. Anantharaman, Chairman, TransUnion CIBIL, highlighted the institution’s pivotal role in India’s credit ecosystem:
“Our journey has been about trust and transparency. By partnering with regulators, lenders, and communities, we have shaped a system that supports growth and inclusivity. This campaign reflects our mission to make credit awareness part of everyday life.”
Gayathri Chandrasekaran, Editor-in-Chief, Tinkle, shared:
“Suppandi’s simplicity makes him the perfect ambassador to explain credit scores in a light-hearted way. We are thrilled that our characters—Suppandi, Simran, and MyCIBIL—are helping make financial literacy fun and approachable.”
The Bigger Picture:
In the last two decades, more than 700 million individuals in India have gained access to formal credit, transforming households and businesses. Over 36 million enterprises have been supported, while 118 million women have joined the formal credit system, advancing financial independence. TransUnion CIBIL’s initiatives have also boosted credit adoption among young and first-time borrowers, strengthening India’s financial resilience.
As TransUnion CIBIL celebrates its 25-year journey, the Suppandi-led campaign captures its core message: financial literacy is the foundation of empowerment. By simplifying complex concepts through storytelling, the company is ensuring that credit confidence becomes a part of India’s everyday growth story.
Hashtags:
#TransUnionCIBIL #25YearsOfTrust #CIBILKiKahaniyan #Suppandi #FinancialInclusion #CreditAwareness #IndiaGrowthStory #FinancialLiteracy #EmpoweringDreams #SahiCIBILScore
Mmmh