#TajHotels #WorldsStrongestHotelBrand #BrandFinance2025 #IHCL #Tajness #IndianLuxury #GlobalHospitality #IndiaPride #SustainableTourism
Chandigarh – In a monumental global recognition for Indian hospitality, Taj, the iconic brand of the Indian Hotels Company Limited (IHCL), has been ranked the World’s Strongest Hotel Brand 2025 in the prestigious ‘Hotels 50 2025’ annual report released by Brand Finance UK, the world’s leading brand valuation consultancy.
This marks the fourth time Taj has secured the top spot globally, reaffirming its place as a benchmark of luxury, heritage, and trust in the hospitality world. The accolade also reinforces Taj’s position as India’s Strongest Brand across all sectors, adding to the dual honour for the brand this year.
Decoding Brand Strength: Why Taj Ranks No. 1 Globally
According to Brand Finance’s 2025 report, Taj received a Brand Strength Index (BSI) score of 92.2 out of 100, one of the highest scores ever awarded. The brand’s emotional connect, service excellence, and luxury positioning contributed heavily to its global ranking. Taj performed exceptionally well in its home market, scoring perfect 10s for brand knowledge and selection.
The report highlighted key brand metrics for Taj in India:
-
97% Awareness
-
91% Familiarity
-
38% Preference score
These numbers demonstrate Taj’s dominance and strong recall in the Indian consumer psyche — a testimony to its legacy that spans over 120 years.
Leadership Speaks: Commitment to Purpose and People
Commenting on the global recognition, Mr. Puneet Chhatwal, Managing Director & CEO, IHCL, said:
“The dual honour of Taj being ranked as India’s Strongest Brand across sectors and World’s Strongest Hotel Brand in 2025 underscores Taj’s position as a global icon of hospitality. For over a century, Taj has stood for trust and resilience and has transcended to become an emotion in the hearts and minds of its guests, partners, and colleagues — guided by its purpose of pioneering responsible change, creating value and shaping the future, anchored in the enduring essence of ‘Tajness’.”
He further added:
“As we look at unlocking India’s tourism potential and showcasing Indian hospitality in key gateway cities across the globe, we remain committed to IHCL’s ESG+ framework of Paathya, building a responsible future that is sustainable and inclusive.”
Brand Finance’s Perspective: A Global Love Affair with Taj
Mr. David Haigh, CEO & Founder of Brand Finance, also expressed admiration for the Taj legacy:
“Taj hotels continue to be close to my heart, and over the years I have seen it becoming stronger and more endearing. Taj is again ranked No.1 in our Global Hotels 2025 report and also the strongest brand in our India 100 report 2025. It’s a testament to the consistency of brand experience and the social responsibility it embraces while maintaining its highest luxury standards.”
He acknowledged the brand’s strategic expansion as a clear sign of its forward-thinking vision and agility in a competitive global market.
Taj’s Expansive Portfolio: Redefining Indian Hospitality Globally
With a diverse portfolio of over 134 hotels across 14 countries, Taj is redefining Indian luxury hospitality on the global stage. Its properties include:
-
Grand palaces such as the Taj Lake Palace (Udaipur) and Rambagh Palace (Jaipur),
-
Landmark city hotels like Taj Mahal Palace (Mumbai) and Taj Mansingh (Delhi),
-
Wildlife safari lodges,
-
Beachfront resorts, and
-
Luxury serviced residences.
Taj’s carefully curated experiences blend India’s royal legacy with modern luxury, making it a top preference for global travellers.
Strategic Expansion & Future Outlook
Taj’s international expansion includes opening new properties in key gateway cities like London, New York, Dubai, and Singapore. IHCL has also focused on strengthening its digital footprint and sustainability credentials, aligning with global trends.
The brand’s growth aligns with the broader strategy of “Ahvaan 2025”, IHCL’s five-year business plan aimed at:
-
Expanding the portfolio to 300 hotels,
-
Growing its Ginger and SeleQtions offerings,
-
And enhancing sustainable and inclusive practices through initiatives under Paathya.
A Win for India’s Tourism & Hospitality Sector
Taj’s recognition isn’t just a brand win — it’s a symbol of India’s rising soft power and global influence in luxury hospitality. The award comes at a time when India is aggressively promoting inbound tourism, with major infrastructure push and international outreach through platforms like G20, Bharat Mandapam, and global roadshows.
The growing global appreciation for Indian heritage, wellness, and culinary tourism has further cemented Taj’s position as the brand ambassador for the nation’s hospitality ethos.
Conclusion: ‘Tajness’ Sets the Gold Standard
Taj’s success story reflects the power of purpose-driven leadership, consistent brand delivery, and cultural authenticity. From housing royalty and dignitaries to welcoming millions of travellers each year, Taj continues to define, refine, and elevate the experience of Indian luxury globally.
With brand strength scores outpacing many international peers and a deep-rooted commitment to people and the planet, Taj is not just a hotel brand — it’s an emotion and a timeless symbol of Indian excellence.
#Hashtags
#TajHotels #WorldsStrongestHotelBrand #BrandFinance2025 #IHCL #Tajness #IndianLuxury #GlobalHospitality #IndiaPride #SustainableTourism #Paathya #PuneetChhatwal #LuxuryWithPurpose #HotelIndustryNews #IndianHotelsCompany #TajLegacy #ChaloIndia #MakeInIndia #SoftPowerIndia #TourismIndia
