#ViMoviesAndTV #AmazonMXPlayer #OTTIndia #StreamingRevolution #DigitalEntertainment #AdSupportedOTT #IndiaOTTMarket #TelcoEntertainment #ContentForAll

#ViMoviesAndTV #AmazonMXPlayer #OTTIndia #StreamingRevolution #DigitalEntertainment #AdSupportedOTT #IndiaOTTMarket #TelcoEntertainment #ContentForAll Chandigarh: As India’s OTT consumption boom continues to reshape the digital entertainment landscape, telecom operator Vi (Vodafone Idea) has taken a major step to enhance its content ecosystem. The company announced the expansion of its Vi Movies & TV app through a strategic partnership with Amazon MX Player, India’s most popular free streaming service. This move significantly strengthens Vi’s free content portfolio, aiming to capture the attention of India’s rapidly growing base of cost-conscious, ad-supported OTT viewers. According to industry estimates, India already has over 547 million OTT users in 2025,…