09
Sep
#Roff #Pidilite #NaakKatGayi #OOHCampaign #TileAdhesive #HomeImprovement #BrandStorytelling #CreativeAdvertising #IndianBrands #ConstructionSolutions Mumbai: Pidilite Industries, India’s leading adhesives and construction solutions company, has launched a fresh, humorous Out-of-Home (OOH) campaign for its tile and stone adhesive brand Roff, titled “Naak Kat Gayi.” The quirky campaign blends cultural insight with witty creativity to highlight the importance of using reliable tile adhesives and the embarrassment homeowners may face when tiles fail. The Concept: Humor Meets Home Pride The phrase “Naak Kat Gayi” is a popular Hindi expression used to describe embarrassment or loss of face. Pidilite and its creative partner Ogilvy India have cleverly…