02
Sep
#PernodRicardIndia #WaterStewardship #SustainableFarming #PunjabAgriculture #WALProgram #ClimateResilience #KrishakKranti #FarmersFirst #WaterConservation #SustainabilityInAction Chandigarh: In a state where agriculture forms the backbone of the economy, Punjab’s farming sector is facing a critical challenge—declining groundwater levels due to decades of intensive farming and water-intensive cropping patterns. With agriculture consuming nearly 80% of the state’s water resources, urgent interventions are required to ensure sustainable practices that protect the livelihoods of farming communities. Rising to this challenge, Pernod Ricard India (PRI), in collaboration with its NGO partner Suvidha, is implementing its flagship Water, Agriculture, and Livelihoods (WAL) program in Punjab, bringing practical and scalable solutions for…