25
Oct
#MutualFunds #ICRAAnalytics #RetailInvestors #DirectPlans #B30Growth #FinancialInclusion #EquityInvesting #MutualFundTrends #IndianEconomy #InvestorAwareness #WealthCreation #DigitalInvestment #SIPRevolution Mumbai: India’s mutual fund industry is witnessing a structural shift in investor behavior, with increasing participation from smaller towns and a rising preference for direct investment plans. According to the latest data from ICRA Analytics, sourced from AMFI, 27.4% of retail investors chose direct mutual fund plans in September 2025, signaling rising financial awareness and confidence in self-managed investments. This trend is especially significant considering the strong contribution coming from B30 (Beyond Top 30) locations, which include India’s emerging cities and smaller towns. Mutual fund assets from…