24
Aug
#CCPA #ConsumerRights #VLCC #Kaya #CoolSculpting #MisleadingAds #ConsumerProtection #HealthAndWellness #BeautyIndustry #WeightLossMyths #TruthInAdvertising #IndiaNews New Delhi: In a major move to safeguard consumers from deceptive advertisements in the health and wellness sector, the Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹3 lakh on VLCC Limited for publishing misleading ads related to its fat-loss and slimming treatments using the US-FDA approved CoolSculpting machine. The action comes close on the heels of a similar penalty imposed on Kaya Limited, which had also misled consumers by projecting CoolSculpting as a guaranteed weight-loss treatment. With these back-to-back rulings, the CCPA has sent a…