Brand celebrates 25 years in India with aggressive network expansion and record-breaking H1 sales
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Chandigarh: In a landmark achievement that underscores its deepening footprint in the Indian automobile market, Škoda Auto India has announced the milestone of 300 customer touchpoints across 172 cities, just weeks after recording its highest-ever half-yearly sales in H1 2025. The milestone coincides with Škoda Auto’s 25-year journey in India and the brand’s 130th anniversary globally, marking a significant chapter in its evolution as a customer-first automobile company.
This milestone is part of Škoda Auto India’s focused strategy to not only grow its market presence but also to enhance accessibility and ownership experience for customers across urban and emerging markets.
🛣️ Driving Growth Through Expansion
With the automotive landscape in India rapidly evolving, Škoda Auto has ramped up its network expansion with a customer-centric approach. Over the last nine months alone, the brand has expanded into 30 new cities, with a remarkable 86% of this growth focused on Tier 2 and Tier 3 towns. Notably, 75% of the total 300 touchpoints are now situated in these regions.
This strategic move ensures quicker access to service and sales support for customers in smaller towns, significantly reducing their travel time to the nearest dealership or service centre. It also aligns with Škoda’s goal to democratize premium European car ownership for a broader segment of Indian buyers.
“Our growing network makes our product range more accessible while enabling smarter, faster service with consistent quality across the country,” said Ashish Gupta, Brand Director, Škoda Auto India. “This expansion reflects our commitment to growing together with our dealer partners and getting closer to our customers, especially in high-potential non-metro markets.”
🚙 Powering Ahead with the Kylaq and More
Škoda Auto India’s expansion strategy is closely tied to its evolving product portfolio. The company is making aggressive strides in the SUV space with models like the Kylaq, Kushaq, and Kodiaq, catering to diverse customer needs across segments. The Kylaq, in particular, is driving momentum by attracting new-age buyers in new markets, many of which have been unlocked due to the recent expansion.
The Slavia sedan, which continues Škoda’s legacy in the sedan segment, complements the SUV range. Škoda also hinted at a new global model being introduced soon, indicating a continued product push to support its growing network.
🔧 Ownership Experience Redefined
Škoda Auto’s push for accessibility extends beyond physical reach. The brand has also taken concrete steps to enhance customer ownership experience through a comprehensive suite of after-sales services, including:
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Škoda Supercare: A complimentary maintenance package offered for the first year, allowing customers to defer their first routine service cost to the second year or 30,000 km, whichever is earlier.
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Extended Warranty: Giving customers peace of mind well beyond the standard warranty period.
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24×7 Roadside Assistance (RSA): Ensuring help is always within reach, wherever customers may be.
Together, these offerings reduce ownership costs, improve brand trust, and make Škoda a compelling option in a highly competitive market.
🌍 The Path Forward: Deepening Presence in India
With India poised to become one of the world’s largest automotive markets, Škoda Auto has clearly signaled its long-term commitment. The company’s strategy is two-pronged:
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Deepen presence in Tier 1 cities through enhanced service capabilities and new-age showrooms.
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Expand aggressively in Tier 2 and Tier 3 cities, bridging accessibility gaps in underserved regions.
Škoda’s long-term Indian partners have played a vital role in this transformation, and the brand continues to welcome new dealer partners with proven customer-centric records to extend its footprint.
🎯 Celebrating 25 Years in India
The 300 touchpoint milestone comes as Škoda Auto India celebrates 25 years in the Indian market — a journey marked by engineering excellence, robust performance, and rising consumer trust. Coupled with the company’s global 130-year heritage, this moment reflects not just endurance but also the brand’s ability to adapt and evolve in one of the most dynamic auto markets in the world.
📌 Highlights at a Glance:
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✅ 300 customer touchpoints achieved across 172 cities
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✅ 86% of recent expansions in Tier 2 and Tier 3 markets
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✅ 75% of total touchpoints serve non-metro customers
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✅ Kylaq and Kushaq drive momentum in SUV category
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✅ First-year maintenance cost waived via Supercare package
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✅ H1 2025 marks highest-ever sales in Škoda India history
📢 Hashtags:
#SkodaAutoIndia #300Touchpoints #SkodaKylaq #SUVForEveryone #Tier2Tier3India #CustomerCentricity #Skoda25YearsIndia #130YearsSkoda #MakeInIndia #SkodaExpansion #SkodaKushaq #SkodaSlavia #SkodaLegacy #IndianAutoGrowth #SkodaSalesRecord #SkodaSupercare #EuropeanEngineering #SkodaKodiaq
