#MahindraVision2027 #NU_IQ #HEARTCOREDesign #FutureOfSUVs #MahindraGlobal #SUVRevolution #InnovationWithoutCompromise #MadeByMahindra #AutomotiveInnovation #ExploringTheNewImpossible
Chandigarh: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has taken a bold step towards shaping the future of mobility with the unveiling of its NU_IQ platform, a next-generation modular and multi-energy architecture. This platform will underpin a new generation of SUVs set to hit the markets starting 2027. Alongside, Mahindra showcased four futuristic SUV concepts—Vision.S, Vision.T, Vision.SXT, and Vision.X—that exemplify the company’s design ambition, engineering prowess, and commitment to global markets.
The NU_IQ platform is Mahindra’s answer to the evolving automotive landscape, where consumers are increasingly demanding performance, safety, sustainability, and style without compromise. Engineered for adaptability, it accommodates multiple powertrains—ICE, hybrid, and electric—while supporting a variety of vehicle types and drive configurations, including FWD, AWD, LHD, and RHD. This adaptability gives Mahindra an edge in both domestic and international markets, allowing it to address untapped white spaces in the SUV segment.
Redefining SUVs with No Compromises
The four concepts are built around the idea of “Exploring The New Impossible”, embodying attributes that reflect Mahindra’s SUV DNA while venturing into new territories.
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Command Seating with Superior Driving Dynamics – Reinforcing Mahindra’s off-road and road presence legacy.
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Super Spacious Cabin with Class-Leading Boot Space – Designed for families and adventurers alike.
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Flat-Form Architecture – Pioneering the world’s first flat-floor ICE SUV.
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Lightweight but Strong – With safety benchmarks that aim to meet and exceed global crash standards.
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NU_UX Tech Suite – A next-generation integrated domain architecture that blends sci-fi-inspired design with intuitive technology.
Together, these innovations position Mahindra to not only retain its SUV leadership in India but also to compete in global premium markets.
Leadership Speaks: A Blueprint for the Future
R. Velusamy, President – Automotive Business (Designate), Mahindra & Mahindra Ltd. and MD, Mahindra Electric Automobile Ltd., emphasized the strategic importance of NU_IQ:
“NU_IQ is a strategic blueprint for the future of Mahindra SUVs globally. With its modular, multi-energy architecture, it gives us the flexibility to innovate across multiple top hats and powertrains whilst staying true to our SUV DNA. NU_IQ resolves paradoxes, freeing customers from compromises, and sets the stage for a bold new era of premium SUVs.”
Pratap Bose, Chief Design & Creative Officer – Auto & Farm Sectors, highlighted the emotional dimension of Mahindra’s design language:
“These NU_IQ SUVs represent the evolution of our HEARTCORE design philosophy, which is rooted in creating emotional bonds between people and their vehicles. The design theme, ‘Opposites Attract’, combines contrasting elements to create bold, expressive identities. From sculptural athleticism to sporty solidity, each concept captures a unique personality that redefines what a Mahindra SUV stands for.”
Adding to this, Nalinikanth Gollagunta, CEO – Automotive Division and Executive Director, Mahindra Electric Automobile Ltd., underlined the platform’s global vision:
“NU_IQ blends innovation, global design, and advanced technology to disrupt white spaces in the auto industry across India and international markets. The four concepts we are unveiling today preview what’s to come—a no-compromise era of mobility where freedom and adaptability go hand in hand.”
The Next Phase of HEARTCORE Design
The four concepts showcased at the event exemplify the next chapter of Mahindra’s HEARTCORE philosophy:
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Vision.S – Reflects sporty solidity, engineered for agility and confident performance.
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Vision.T – Embodies the Born Iconic spirit, a bold SUV concept that merges ruggedness with sophistication.
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Vision.SXT – A versatile SUV that blends luxury with everyday practicality.
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Vision.X – Showcases sculptural athleticism, designed for adventure enthusiasts seeking cutting-edge design and capability.
Each model is a distinct expression of the NU_IQ platform, developed collaboratively by Mahindra’s India Design Studio (MIDS) in Mumbai and Mahindra Advanced Design Europe (MADE) in Banbury, UK. The engineering backbone comes from Mahindra Research Valley, ensuring the concepts are not just aspirational but production-ready.
Global and Domestic Strategy
Mahindra’s bold product pipeline aims to expand its reach beyond India’s SUV market, targeting Left-Hand Drive markets in Europe, the Middle East, and beyond. The company’s strategy is clear: deliver SUVs that blend Indian engineering scale and affordability with global design standards.
The new range of NU_IQ SUVs is expected to launch from 2027 onwards, marking a new chapter in Mahindra’s global ambitions. This timeline aligns with the company’s roadmap to strengthen its electric and hybrid portfolio while continuing to innovate in ICE technologies.
A Future-Ready SUV Portfolio
Mahindra’s Vision 2027 is not just about launching new SUVs but about redefining the premium SUV experience: spacious cabins, cutting-edge tech, sustainable multi-energy powertrains, and emotionally resonant designs. These vehicles are built to inspire confidence, adventure, and connection across terrains and markets.
By embracing adaptability and scalability through NU_IQ, Mahindra aims to position itself at the forefront of the global SUV revolution, bridging the gap between heritage and future mobility needs.
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#MahindraVision2027 #NU_IQ #HEARTCOREDesign #FutureOfSUVs #MahindraGlobal #SUVRevolution #InnovationWithoutCompromise #MadeByMahindra #AutomotiveInnovation #ExploringTheNewImpossible
