Kalyan Jewellers Bullish on Festive Demand, Cites Robust Footfall and Major Expansion

Kalyan Jewellers Bullish on Festive Demand, Cites Robust Footfall and Major Expansion

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CHANDIGARH — Kalyan Jewellers is projecting a strong festive season, reporting robust footfalls and healthy pre-bookings across major markets, according to Executive Director Ramesh Kalyanaraman. The company expressed optimism about demand, which is being driven by the upcoming Diwali and wedding seasons.

Kalyanaraman noted that gold purchases during this period are “occasion-driven rather than discretionary,” highlighting the metal’s dual value as a long-term investment and a key component of tradition.

“Gold continues to be valued both as a long-term investment and as part of our traditions. With Diwali followed by the wedding season, purchases are occasion-driven rather than discretionary,” Kalyanaraman stated. “Customers naturally plan within their budgets, but they continue to invest in jewellery for these key moments.”

The ongoing financial quarter has started well, with the jewellery major planning significant expansion to capitalize on the festive momentum. The company is on track to launch 15 more Kalyan showrooms before Diwali.

The director confirmed that overall demand remains strong, with 22K and 18K jewellery continuing to be the preferred choice for most customers. Kalyan Jewellers is supporting the season with fresh collections and new campaigns.

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By MFNews