#Interio #ReadyToFurnish #GodrejInterio #SmartLiving #FurnitureSolutions #HomeBuyingSimplified #MoveInReady #RealEstateIndia #InteriorDesign
~ Initiative to Contribute 10% of Interio’s Business Volume by 2030 ~
Chandigarh — In a move set to redefine how Indians experience their first homes, Interio, the furniture and interior solutions brand from the Godrej Enterprises Group, has launched its Ready-to-Furnish Flat Solutions in partnership with leading real estate developers across India. The initiative aims to transform bare flats into fully furnished, move-in-ready homes that align with the style, comfort, and convenience modern homeowners seek.
This strategic initiative is already active in India’s top real estate hubs — Mumbai, Pune, Bangalore, Delhi NCR, and Hyderabad — and is expected to make a sizable impact on the company’s growth trajectory. According to Interio, the initiative could contribute up to 10% of its total business volume by 2030, making it one of the most significant growth drivers in the coming years.
A New Chapter in Homebuying
By offering fully furnished sample flats integrated with Interio’s curated product lines, the company is simplifying the homebuying journey for Indian consumers. These Ready-to-Furnish Flats not only help potential buyers better visualize the end-product but also make it easier to personalize their space — reducing stress, cost, and effort typically associated with setting up a new home.
“At Interio, we understand that today’s homeowner wants more than just a flat. They want a ready, personalized living space that mirrors their lifestyle and values,” said Swapneel Nagarkar, Business Head and Executive Vice President at Interio.
“This initiative reflects our commitment to delivering superior value to the modern Indian homebuyer. By integrating our thoughtfully designed and stylish products early in the home-buying journey, we empower customers to easily visualize and personalize their living spaces.”
He further added that the brand’s unique blend of technology, design, and real-world experience gives customers the best of both digital convenience and tactile reassurance.
Strategic Partnerships & National Footprint
Interio has already inked 50+ partnerships with major developers including BMR Projects and Arjun Infra in Ongole, The Park View in Vijayawada, and Utkal GreenEx in Bhubaneswar. Many more collaborations are in the pipeline, suggesting strong traction and interest from the real estate community.
These alliances give Interio the ability to offer custom-furnished homes at the exact time of possession — an ideal point in the customer journey when furniture decisions are often made. Depending on the developer’s plan, these furnishings may come as standard inclusions or optional upgrade packages.
Modular, Personalized & Move-In Ready
A key differentiator for Interio is its customization engine, allowing homeowners to select layouts and designs that align with their personal preferences and floor plans. The product range spans:
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Modular kitchens
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Steel and wooden wardrobes
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UPMODS beds
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Kreation X3 wardrobes
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Living and dining furniture
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Modular sofas
All products are designed for optimal space utilization, aesthetic harmony, and durability — ideal for modern compact urban homes.
Using tools like 3D Room Planner and Product Configurator, buyers can digitally design their spaces and make decisions based on real-time visuals. This makes the entire process far more intuitive and engaging, especially for first-time homeowners.
Convenience, Financing, and Speed
For homebuyers, the convenience factor is perhaps the biggest selling point. Interio’s curated furniture collections are available with exclusive package pricing, and depending on customization, delivery and installation can be completed in as little as 2 days and up to 4 weeks.
To reduce the upfront burden, Interio has tied up with financial institutions to offer attractive EMI and no-cost EMI (NCEMI) options, tailored specifically to the needs of new homeowners.
Expanding Beyond Metros
Currently launched in Tier I cities, Interio plans to scale the offering to Tier II towns through its nationwide dealer network. As housing demand rises in smaller cities, the company sees a strong opportunity to offer fully furnished options that cater to aspirational, convenience-seeking consumers.
Each flat’s furnishing is customized based on the layout and local preferences, ensuring a perfect fit for every project. Interio manages the entire installation process end-to-end, enabling customers to move into homes that are not just functional, but also stylish and personalized.
With Indian homebuyers seeking quick, aesthetic, and hassle-free home setup options, Interio’s Ready-to-Furnish Flat Solutions could very well emerge as a game-changer in India’s real estate and interior solutions market.
