11
Apr
· Conceptualised by Tilt Brand Solutions, the campaign features five brand films in 9 languages Chandigarh: BHIM, India’s homegrown payment app developed by NPCI BHIM Services Limited (NBSL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), has launched a new brand campaign to position itself as ‘Bharat Ka Apna Payments App’. The campaign titled ‘Paison Ki Kadar’, celebrates how India’s relationship with money is built on trust and familiarity, even as payment methods evolve. With this, BHIM reinforces its role as a modern and inclusive payments app, designed to serve the everyday payments needs of people…
