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Chandigarh: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH and a global leader in premium home appliances, today announced its foray into India’s air fryer category with the launch of its much-anticipated Bosch CrispMaxx Air Fryers. Available in Serie 2 (4 litres) and Serie 6 (7.2 litres) variants, the CrispMaxx range is designed to combine the precision of German engineering with a deep understanding of India’s food culture, offering consumers a healthier way to enjoy their favorite crunchy snacks this festive season.
A Timely Entry into India’s Health-Focused Market
The introduction of Bosch CrispMaxx comes at a time when Indian consumers are increasingly seeking a balance between indulgence and healthy living. The popularity of traditional fried snacks such as samosas, pakoras, kachoris, murukku, and aloo tikkis remains deeply rooted in India’s culinary traditions. However, growing awareness around health, fitness, and lifestyle diseases has led to a rising demand for healthier cooking solutions.
By entering the air fryer segment, BSH is not only broadening its portfolio in India but also positioning itself strongly in the fast-growing healthy cooking appliances market. With CrispMaxx, the company aims to empower Indian households to continue enjoying their cultural food heritage—without compromising on health.
Up to 95% Less Oil, Same Authentic Taste
The Bosch CrispMaxx Air Fryer has been engineered to cook food with up to 95% less oil while maintaining authentic taste, aroma, and crunch. Powered by an optimized airflow system, the device channels hot air evenly, ensuring that every bite is crispy on the outside and tender on the inside.
The performance of the CrispMaxx range has been validated through independent sensory tests conducted by a NABL-certified third-party laboratory. Results showed that 80% of participants rated the food cooked in CrispMaxx as delicious, and 79% were impressed by its crispiness. These findings underline Bosch’s success in addressing the classic consumer dilemma of taste versus health.
Designed for Indian Kitchens and Families
The CrispMaxx has been tailored specifically to suit Indian cooking habits. The Serie 2 (4L) caters to small to medium-sized families, while the Serie 6 (7.2L) variant is ideal for larger households and social gatherings. With its smart integrated cooking system, CrispMaxx offers three core functions—Preheat, Cook, and Keep Warm—making the cooking process seamless and hassle-free.
Moreover, the Serie 6 stands out with added features such as:
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See-through double-layered glass window with internal lighting, enabling users to monitor the cooking process without opening the fryer.
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Shake reminder, which prompts users midway through cooking to turn or shake the food, ensuring uniform crispiness.
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Dishwasher-safe components for easy cleanup.
These user-friendly features have been designed keeping in mind the needs of busy Indian households where convenience, speed, and reliability are valued.
A Multifunctional Kitchen Powerhouse
Beyond air frying, Bosch CrispMaxx offers six preset programs that include air fry, bake, roast, broil, grill, and bacon. This versatility transforms the appliance into a multifunctional kitchen powerhouse, capable of preparing everything from frozen snacks and roasted vegetables to baked cakes and grilled meats.
Its intuitive touchscreen controls make it accessible even for first-time users, while advanced airflow technology ensures uniform cooking without constant supervision.
Commitment to Safety and Quality
True to Bosch’s global standards, the CrispMaxx air fryer comes with a non-stick food safety coating that is LFGB-certified, a benchmark equivalent to FDA standards in Germany. This ensures that the appliance not only delivers healthy meals but also adheres to the highest standards of food safety.
Leadership Speaks
Commenting on the launch, Saif Khan, MD & CEO, BSH Home Appliances, said:
“Indian kitchens are evolving into spaces where people balance tradition, innovation, and conscious living. While the love for crispy, street-style snacks remains deeply rooted in our culture, consumers today also aspire to cook smarter and healthier. At BSH, we recognize that living better shouldn’t mean giving up the food that brings you joy. With the launch of the CrispMaxx Air Fryers this festive season, we are redefining indulgence by inspiring mindful cooking that delivers authentic flavors while satisfying cravings—with less guilt. By combining precision German engineering with local culinary expertise, we empower the next generation of home cooks and champion a lifestyle shift towards conscious, healthier eating habits.”
The launch of CrispMaxx ahead of the festive season underscores BSH’s strategic timing. With festivals like Navratri, Diwali, and Christmas around the corner, Indian households are preparing for gatherings, celebrations, and indulgent feasts. The Bosch CrispMaxx provides families with a way to enjoy these festive spreads with fewer health concerns, making it a relevant and timely offering.
With its entry into the air fryer category, BSH strengthens its footprint in India’s home appliance market. The Bosch CrispMaxx Air Fryers are not just appliances—they represent a lifestyle shift towards healthier, guilt-free indulgence, where tradition meets innovation. By bridging the gap between taste and wellness, BSH aims to win over health-conscious yet flavor-loving Indian households this festive season and beyond.
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