29
Mar
#JIOSTARTATAIPL ● JioHotstar registers highest-ever reach for the opening weekend of TATA IPL with 137 crore views Chandigarh: In a record-breaking opening weekend, the 18th edition of TATA Indian Premier League (IPL) witnessed unprecedented viewership across JioHotstar and Star Sports Network. With a cumulative watch time of 4,956 crore minutes, JioStar Network has set new benchmarks, delivering an unparalleled cricketing experience across TV and digital platforms. On JioHotstar, digital viewership of the first 3 matches was 40% higher than last season, fueled by a 54% surge in CTV consumption. With 137 crore views, peak concurrency of 3.4 crore, and a…
