— Cloud-native video SaaS unicorn gears up for public listing
#AmagiIPO #SaaSUnicorn #CloudMedia #StreamingTechnology #TechIPO #AmagiMediaLabs #CloudNative #VideoTech #MediaAndEntertainment #TechInIndia #DigitalStreaming #FutureOfMedia
Chandigarh — Bengaluru-based Amagi Media Labs Limited, a leading software-as-a-service (SaaS) company in the media technology space, has filed its Draft Red Herring Prospectus (DRHP) with capital markets regulator SEBI to launch its initial public offering (IPO). The IPO comprises a fresh issue of equity shares worth ₹1,020 crore and an offer for sale (OFS) of up to 3.41 crore equity shares by existing shareholders.
Founded in 2008 by Baskar Subramanian (MD & CEO), Srividhya Srinivasan (CTO), and Arunachalam Srinivasan Karapattu (President – Global Business), Amagi is a SaaS unicorn that helps media and entertainment companies deliver streaming content via cloud-native platforms. The firm’s end-to-end, AI-enabled platform serves as a critical “industry cloud” for content providers, distributors, and advertisers globally.
Baskar-Subramanian-MD-CEO-Amagi-Media-Labs
💰 IPO Breakdown
According to the DRHP:
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Fresh Issue: ₹1,020 crores
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Offer for Sale (OFS): Up to 3,41,88,542 equity shares
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Primary Objectives:
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₹667 crores to be invested in technology and cloud infrastructure
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Funds also earmarked for inorganic growth via future acquisitions
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Remainder for general corporate purposes
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The selling shareholders under the OFS include PI Opportunities Fund I and II, Norwest Venture Partners X – Mauritius, Accel India VI (Mauritius) Ltd., Accel Growth VI Holdings (Mauritius) Ltd., Trudy Holdings, AVP I Fund, and other individual stakeholders.
🚀 Growth Trajectory
Amagi has recorded impressive growth over the last few years, with FY25 revenue from operations reaching ₹1,162 crores, translating to a compound annual growth rate (CAGR) of 30.70% between FY2023 and FY2025. The expansion has been driven by a combination of new client acquisition, increased platform usage by existing clients, and growing global demand for streaming solutions.
Currently, the company works with more than 45% of the top 50 media and entertainment companies (by revenue), underscoring its deep industry integration and technological leadership.
🌐 Business Model and Customer Segments
Amagi’s business is structured around three core verticals:
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Cloud Modernization
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Streaming Unification
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Monetization & Marketplace
These verticals cater to a wide range of customers:
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Content Providers: TV networks, studios, production houses, sports leagues
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Distributors: OTT platforms, telecom providers, smart TV manufacturers
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Advertisers & Ad Tech Platforms: Agencies, demand-side platforms, and brands
The company’s platform allows media companies to virtualize and automate their content operations and monetization processes, helping clients reduce infrastructure costs and scale globally.
📈 Market Opportunity
Amagi’s AI-powered SaaS platform is uniquely positioned in the Media & Entertainment (M&E) ecosystem, enabling:
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Cloud-native video playout and distribution
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Seamless integration of programmatic advertising
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Rapid channel creation and management across FAST (Free Ad-supported Streaming TV), OTT, and linear platforms
As media consumption continues to shift from traditional TV to digital streaming and mobile viewing, Amagi’s infrastructure becomes increasingly essential for content scalability and monetization.
🏦 Book Running Lead Managers (BRLMs)
The IPO is being managed by a consortium of top investment banks and advisors:
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Kotak Mahindra Capital Company Limited
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Citigroup Global Markets India Private Limited
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Goldman Sachs (India) Securities Private Limited
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IIFL Capital Services Limited
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Avendus Capital Private Limited
The equity shares of Amagi Media Labs Limited are proposed to be listed on both BSE (Bombay Stock Exchange) and NSE (National Stock Exchange), subject to regulatory approvals.
🔍 Backed by Prominent Investors
Amagi is backed by a stellar roster of investors including:
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Accel
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Avataar Ventures
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Norwest Venture Partners
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Premji Invest
These firms have played a pivotal role in scaling Amagi’s operations and international footprint, helping it reach unicorn status in the Indian SaaS space.
🔮 Strategic Vision
With a strong product suite, global client base, and a focus on cloud innovation and monetization, Amagi is well-positioned to leverage its IPO proceeds to solidify its leadership in the cloud-based video technology market. The company aims to accelerate product development, pursue strategic acquisitions, and enhance its technological edge amid the global pivot toward digital-first content distribution.
📢 Suggested Hashtags:
#AmagiIPO #SaaSUnicorn #CloudMedia #StreamingTechnology #DigitalIndia #TechIPO #AmagiMediaLabs #CloudNative #VideoTech #MediaAndEntertainment #SEBI #Accel #Norwest #PremjiInvest #IPO2025 #StartupIndia #ContentMonetization #TechInIndia #DigitalStreaming #FutureOfMedia
