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Chandigarh:
In a major step toward strengthening its presence in India’s rapidly expanding pre-owned car market, Toyota Kirloskar Motor (TKM) has inaugurated a new outlet of Toyota Mobility Solutions and Services India Pvt. Ltd. (TMSS) in Chandigarh.
TMSS, a wholly owned subsidiary of TKM, has been set up to redefine India’s used car ecosystem by integrating Toyota’s global quality benchmarks with customer-first innovations in transparency, reliability, and convenience. The Chandigarh launch marks another key milestone in Toyota’s strategy to reach beyond major metros and cater to the growing automobile demand in northern India.
Redefining the Pre-Owned Car Experience
The new TMSS facility, located at Plot No. B56, Industrial Area Phase-6, near Dara Studio Chowk, Mohali, spans over 8,500 square feet and has the capacity to display over 10 certified Toyota vehicles at a time. The outlet is designed to offer a seamless blend of online and offline experiences, ensuring customers receive convenience alongside the trusted assurance of Toyota quality.
TMSS aims to elevate India’s pre-owned car segment by introducing world-class standards for vehicle evaluation, certification, and customer experience. Each certified vehicle undergoes a rigorous 203-point inspection, ensuring full compliance with Toyota’s global quality and safety benchmarks before being approved for sale.
Commitment to Quality, Safety, and Transparency
Speaking at the launch, Mr. Tadashi Asazuma, Deputy Managing Director, Toyota Kirloskar Motor, said:
“Our journey in the used car segment has reaffirmed that customers place the highest value on safety, transparency, and reliability in their mobility choices. We continue to receive strong customer response and referrals, which stand as a testament to the trust and satisfaction built on Toyota’s industry-first business philosophies and customer-first approach.”
Toyota’s approach to the pre-owned market emphasizes its “One Price for All” policy, which ensures uniform, transparent pricing for every customer—eliminating negotiation-based discrepancies and fostering fairness and confidence in transactions.
Echoing the brand’s commitment to transparency, Mr. Keshavan Laxman Iyyer, President, Toyota Mobility Solutions & Services (TMSS), said:
“At Toyota, our commitment to quality, safety, and transparency extends to every pre-owned vehicle. The ‘One Price for All’ policy ensures fairness in pricing, while the 203-point inspection certifies compliance with Toyota’s global standards. TMSS is dedicated to delivering the dependability and peace of mind that customers associate with a new Toyota, making ownership seamless and worry-free.”
Expanding Beyond Metros: A Northern Growth Focus
The Chandigarh launch underscores Toyota’s broader vision to expand its pre-owned car operations across Tier-2 and Tier-3 cities, where rising disposable incomes and aspirational demand are fueling strong growth in the automobile sector.
According to company executives, Toyota Mobility Solutions and Services India plans to enhance its footprint across multiple northern cities in the coming months, providing customers with certified vehicles, transparent pricing, digital convenience, and reliable after-sales support.
The brand’s focus is not just on resale transactions but also on creating a 360-degree mobility ecosystem, which includes certified pre-owned car sales, buyback options, and extended service plans—ensuring customers enjoy the same quality of experience as with new Toyota vehicles.
Toyota’s Commitment to Indian Consumers
With the establishment of TMSS, Toyota is reinforcing its promise of delivering “Peace of Mind” ownership experiences through trusted pre-owned vehicles. The move comes at a time when India’s pre-owned car market is witnessing significant formalization, with organized players setting new benchmarks in transparency and certification standards.
The company believes that the Toyota Certified Advantage, backed by its strong brand legacy and customer trust, will make TMSS one of the most dependable pre-owned car networks in India.
As the automobile landscape continues to evolve, Toyota Kirloskar Motor is positioning itself not only as a manufacturer of world-class vehicles but also as a complete mobility provider, catering to diverse consumer needs—from new cars and certified used vehicles to mobility solutions and services.
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