#itelA90 #itelIndia #MilitaryGradeSmartphone #BudgetSmartphone #MadeForBharat #DurabilityMatters #AffordableTech #SmartphoneLaunch #Under7KSmartphone #TechnologyForAll
Chandigarh | September 9, 2025
itel, a brand known for democratizing technology in India’s mass smartphone market, has launched its latest device — the itel A90 Limited Edition. Priced under ₹7,000, this smartphone combines style, durability, and advanced features, making it the first in its segment to boast Military Grade (MIL-STD-810H) protection.
The A90 Limited Edition sets a new standard in the entry-level category by offering not just a premium design but also the promise of long-lasting toughness, aiming to address the needs of India’s growing youth and budget-conscious smartphone users.
Durability Meets Style
The biggest highlight of the A90 Limited Edition is its MIL-STD-810H certification, a military-grade standard that ensures the phone can withstand extreme conditions such as accidental drops, shocks, and rough usage.
Additionally, the phone comes with IP54 certification, which means it is resistant to dust and water splashes, further strengthening itel’s 3P Promise — protection against dust, water, and drops.
The device also features a striking camera deco design that not only enhances its visual appeal but also delivers a “Max Swag” factor, positioning it as a stylish yet reliable choice for the younger generation.
Feature-Packed at a Budget Price
The A90 Limited Edition has been launched in two variants:
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3GB RAM + 64GB storage at ₹6,399
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4GB RAM + 64GB storage at ₹6,899
Both variants promise unbeatable value in the sub-₹7,000 price category, with itel also offering a free screen replacement within 100 days of purchase — a unique assurance in this segment.
Smarter with Aivana – itel’s AI Assistant
The A90 Limited Edition also introduces Aivana, itel’s super-intelligent AI assistant. Designed to simplify daily tasks, Aivana enables smoother navigation, smart suggestions, and hands-free convenience — features usually reserved for mid-range or premium smartphones.
This makes the A90 Limited Edition stand out as one of the few entry-level devices offering AI-powered smart assistance.
Immersive Display and Audio
The smartphone boasts a 6.6-inch HD+ display with 90Hz refresh rate, ensuring smooth visuals and vibrant color reproduction. The inclusion of Always-on Display and Dynamic Bar provides quick access to essential information like battery status, notifications, and calls without unlocking the device.
For audio enthusiasts, the A90 is equipped with DTS-powered sound technology, offering immersive audio experiences for music, videos, and gaming.
Camera Capabilities
On the photography front, the device sports a 13MP rear camera, supported by advanced image processing. Features include:
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Sliding Zoom Button for quick, one-handed zooming.
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Enhanced clarity for both everyday photography and scenic captures.
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Smooth focus transitions for improved user control.
The focus is on delivering easy, intuitive, and high-quality camera performance, catering especially to young users who love capturing and sharing moments on social media.
Performance and Security
Powered by an Octa-Core T7100 processor, the A90 Limited Edition ensures seamless multitasking, lag-free video calls, and smooth gaming. Coupled with 3GB/4GB RAM, the smartphone is designed for users who demand more from their entry-level devices.
Security features include:
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Face Unlock for quick and secure access.
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Side-Mounted Fingerprint Sensor, offering both convenience and additional security.
Battery and Longevity
Battery performance is another area where the A90 Limited Edition excels. Equipped with a 5,000 mAh battery and 15W fast charging support, the device ensures all-day usage with minimal downtime.
itel also promises 36 months of lag-free fluency, ensuring that the device performs reliably for at least three years — an assurance rarely offered in the sub-₹7,000 segment.
CEO’s Statement
Commenting on the launch, Mr. Arijeet Talapatra, CEO of itel India, said:
“Durability goes beyond strength, it’s about reliability in every moment. The latest addition to our family — A90 Limited Edition — strongly reflects our belief that smartphones should be built tough to withstand the everyday challenges of life while democratizing technology for the masses. Infused with Military Grade durability, the itel A90 Limited Edition is made for people who demand stylish products with uncompromising toughness. The core of our product is our 3P Promise — dust protection, water protection, and drop protection. This device is a testament to our unwavering focus on making products for Bharat.”
A Game-Changer in the Sub-₹7,000 Category
The itel A90 Limited Edition is more than just a smartphone — it’s a smart partner for the youth of India. By combining:
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Military Grade toughness
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Intelligent AI features
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Premium design
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Power-packed performance
itel has set a new benchmark in the entry-level smartphone category. With unmatched durability, powerful features, and affordability, the A90 Limited Edition is expected to attract a wide range of consumers, from students and gig workers to families seeking value-for-money devices.
Conclusion
By bringing Military Grade protection and advanced AI capabilities to the sub-₹7,000 segment, itel has redefined what consumers can expect from budget smartphones. The A90 Limited Edition reflects itel’s ongoing commitment to bridging the technology gap and making modern features accessible to the masses.
The launch also signals a shift in India’s entry-level smartphone market, where durability and smart features are becoming as important as affordability.
#itelA90 #itelIndia #MilitaryGradeSmartphone #BudgetSmartphone #MadeForBharat #DurabilityMatters #AffordableTech #SmartphoneLaunch #Under7KSmartphone #TechnologyForAll
