#AparnaUnispace #HomeDesign #BuildingSolutions #ExperientialRetail #Hyderabad #InteriorDesign #MakeInIndia #AtmanirbharBharat #SustainableLiving #ConstructionInnovation
Hyderabad: Aparna Enterprises Ltd. (AEL), one of India’s fastest growing building materials manufacturers, has taken a bold step in redefining the retail experience for home design and construction. The company has unveiled its flagship Unispace Mega Store in Miyapur, Hyderabad — a sprawling 105,000 sq. ft. experiential destination, now recognised as one of Asia’s largest hubs for home designing and building solutions.
Spread across two levels, the new store is designed to be a one-stop destination that brings together more than 20 categories of products and solutions under one roof, offering everything from tiles and flooring to modular kitchens, wardrobes, sanitaryware, lighting, appliances, aluminium and uPVC systems, outdoor furniture, landscaping solutions, and construction materials. The unveiling of this mega store also marks an important milestone in AEL’s retail expansion strategy, building on the success of its existing Unispace showrooms in Jubilee Hills (Hyderabad), Bengaluru, and Vijayawada.
A Paradigm Shift in Customer Experience
What sets the Miyapur Unispace store apart is its immersive and technology-driven experience. Unlike conventional retail outlets, this destination has been designed to allow customers to explore, interact, and visualise their choices. The space includes:
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Interactive zones and tech-enabled digital displays for product exploration.
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Fully functional apartment mock-ups that allow visitors to walk through real-life settings.
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Demo areas for modular kitchens and bath fittings to experience functionality first-hand.
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Dedicated event space for hosting architect meets, design seminars, and workshops.
For added convenience and community engagement, the mega store also features a café, children’s play zone, and EV charging stations, ensuring a holistic experience for families, architects, and builders alike.
Strategic Location and Market Outlook
The choice of Miyapur for this mega destination underscores AEL’s forward-looking approach. The location benefits from excellent connectivity via Hyderabad’s metro and Outer Ring Road (ORR), while also being close to key IT and industrial hubs. With over 150 residential and commercial projects currently under development in the vicinity, the store is strategically placed to serve a broad spectrum of customers, from B2B stakeholders like architects, builders, and contractors to individual homeowners.
The timing of this launch also coincides with India’s rapidly growing building materials market. According to industry projections, the Indian market is set to expand from USD 42.6 billion in 2024 to USD 64 billion by 2033, while the global market is forecast to grow at a CAGR of 6.2%, from USD 929.8 billion in 2025 to USD 1,696.8 billion by 2035. With this context, the Miyapur flagship is expected to play a catalyst role in shaping consumer choices and driving premium, sustainable construction solutions in India.
Voices from Leadership
Speaking at the launch, Mr. Ashwin Reddy, Managing Director, Aparna Enterprises Ltd., emphasised the significance of the flagship store:
“AEL’s transformation into a ₹2,000 crore enterprise has been driven by innovation, people-first practices, and heavy investment in R&D. The Miyapur flagship is a symbol of that journey — a space where international design meets Indian ingenuity. Our goal is not just to sell products but to deliver long-lasting solutions, empowering customers to design and build with confidence. This reflects our alignment with India’s aspiration to lead globally in quality, sustainability, and innovation.”
Echoing his vision, Ms. Aparna Reddy, Executive Director, Aparna Enterprises Ltd., said:
“We are delighted to launch our 4th Unispace store, the largest in India and one of Asia’s biggest experiential destinations for home design and building solutions. As consumer preferences evolve, we wanted to create a space where customers find everything under one roof — inspiration, expert guidance, and world-class solutions. From premium Indian offerings to globally renowned products, we have curated a portfolio that reflects aspiration and trust. With this store, we aim to redefine how people experience and choose solutions for their homes.”
Alignment with National Priorities
The flagship Unispace store has been envisioned in sync with India’s Atmanirbhar Bharat and Make in India initiatives. By showcasing a wide range of Indian-manufactured products enhanced with global technologies, Aparna Enterprises underscores its commitment to boosting local manufacturing capabilities while maintaining global standards.
Strong in-house research and development has enabled AEL to build a future-ready, durable, and sustainable product portfolio, meeting the rising demand for premium interiors and eco-friendly construction materials. This focus not only strengthens the domestic supply chain but also positions India as a significant contributor to global building materials exports.
Aparna Enterprises: A Legacy of Innovation
Founded in 1990, Aparna Enterprises Ltd. has built a formidable reputation in the building materials sector, offering a diverse portfolio that includes ready-mix concrete, uPVC windows and doors, aluminium façade systems, tiles, bath spaces, modular kitchens, cold roll form products, and more. The company has been associated with numerous landmark infrastructure and residential projects across the country, setting benchmarks in technology, design, and quality for over three decades.
Today, AEL is an acknowledged industry leader that combines manufacturing excellence with customer-centricity, consistently meeting global standards while catering to India’s dynamic housing and infrastructure needs.
Conclusion
The launch of the Unispace Mega Store in Miyapur represents more than a retail expansion; it is a bold reimagination of how homes in India will be designed and built. By blending technology, innovation, and an unmatched product range, Aparna Enterprises is not only meeting the aspirations of Indian consumers but also setting the stage for India’s leadership in sustainable and premium construction solutions.
As Asia’s largest experiential hub for home design and building solutions, Unispace is poised to transform customer engagement, inspire new design trends, and accelerate India’s journey towards world-class infrastructure and living spaces.
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#AparnaUnispace #HomeDesign #BuildingSolutions #ExperientialRetail #Hyderabad #InteriorDesign #MakeInIndia #AtmanirbharBharat #SustainableLiving #ConstructionInnovation
