#LTF #GooglePay #DigitalFinance #PersonalLoans #FintechIndia #NBFC #DigitalInclusion #UPI #LakshyaStrategy #FinancialServices #LendingReimagined #DigitalIndia #SmartBorrowing
Mumbai: In a major step towards strengthening its digital financial services footprint, L&T Finance Ltd. (LTF), one of India’s leading non-banking financial companies (NBFCs), has announced a strategic partnership with Google Pay to expand its personal loan offerings through the payments platform. The integration will allow eligible users to directly apply for and access LTF’s loan products within the Google Pay app, making credit more seamless and accessible for millions of consumers across India.
This tie-up reflects the growing trend of embedding financial products within high-engagement digital ecosystems, where customers already spend significant time. With Google Pay’s extensive reach across both urban and rural India, the move is expected to give a major push to LTF’s Lakshya strategy, which focuses on digital-first customer acquisition and building scalable lending platforms.
Driving Digital Inclusion through Partnerships
The collaboration with Google Pay is not LTF’s first in the fintech space. Over the last year (FY25), the company has successfully partnered with leading fintech players such as PhonePe, CRED, and Amazon Pay, which have proven instrumental in driving strong growth in its personal loans business.
Speaking on the announcement, Sudipta Roy, Managing Director & CEO of L&T Finance, said:
“The future of financial services is about creating powerful, customer-centric ecosystems. Through our collaboration with Google Pay, we are fundamentally enhancing our ability to serve the Indian consumer. We are embedding our financial products into high-engagement ecosystems, creating a distribution model that is not only efficient but also aligned with contemporary consumer expectations.”
Adding to this, Manish Kumar Gupta, Chief Executive – Urban Unsecured Assets, Payments & Digital Partnerships at L&T Finance, highlighted the milestone nature of the collaboration.
“Google Pay’s wide user base in both urban and rural markets will help us align with our Lakshya strategy of enhancing customer acquisition. This partnership is a significant step in our journey to become a truly digitally native lender.”
Financial Performance Boost from Digital Focus
L&T Finance’s increasing emphasis on fintech-led partnerships has already begun to show results. In Q1FY26, the company reported a 41% year-on-year growth in its personal loan book, which rose to ₹9,383 crore, while disbursements jumped 65% to ₹1,942 crore during the quarter.
The company attributed this strong momentum to a combination of factors—particularly fintech collaborations, geographical expansion, and customer retention initiatives. By tapping into digital-first platforms with massive consumer engagement, LTF has managed to increase its visibility and outreach in an otherwise competitive lending landscape.
Google Pay’s Role in Expanding Access
Google Pay has been one of India’s most widely used Unified Payments Interface (UPI) platforms, with a strong presence across metros, Tier-II, and Tier-III cities, as well as rural regions. The collaboration leverages this penetration to bring responsible and convenient credit access to users who may not traditionally engage with formal banking or lending channels.
By embedding LTF’s loan products directly into the Google Pay ecosystem, the partnership will ensure:
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Easy application process with minimal documentation.
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Real-time eligibility checks based on customer profile.
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Instant disbursement of approved loans.
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Seamless repayment options integrated with digital payments.
This aligns with India’s broader vision of digital financial inclusion, where technology platforms play a critical role in bridging the gap between traditional banking services and underserved populations.
A Step Towards Digitally Native Lending
Industry experts note that NBFCs like L&T Finance are increasingly pivoting towards becoming digitally native lenders—entities that rely heavily on data, technology, and digital distribution channels to grow. With growing smartphone penetration and rising trust in digital platforms, such partnerships are set to redefine how consumers access financial products.
According to market estimates, India’s digital lending market is projected to grow at a CAGR of more than 20% over the next five years, fueled by fintech partnerships, regulatory support, and evolving consumer expectations. In this context, the LTF-Google Pay tie-up can be seen as both timely and strategically significant.
Future Outlook
Looking ahead, L&T Finance is expected to continue leveraging digital ecosystems to expand its lending portfolio. With rising demand for personal loans, particularly among young salaried professionals and small entrepreneurs, embedding credit into everyday digital platforms ensures higher customer engagement and trust.
The company also emphasized that while convenience is a priority, responsible lending practices and robust risk management will remain at the core of its strategy. By balancing growth with prudence, L&T Finance aims to position itself as one of the leading digitally integrated NBFCs in India.
Conclusion
The partnership between L&T Finance and Google Pay marks a significant milestone in the evolution of India’s digital financial services ecosystem. By integrating personal loans directly into a platform that millions of Indians already use daily for payments and financial transactions, LTF is not only expanding its business but also contributing to the larger goal of financial inclusion.
As the digital economy matures, such collaborations are likely to shape the future of lending, making financial products simpler, faster, and more accessible to every segment of the population.
Hashtags
#LTF #GooglePay #DigitalFinance #PersonalLoans #FintechIndia #NBFC #DigitalInclusion #UPI #LakshyaStrategy #FinancialServices #LendingReimagined #DigitalIndia #SmartBorrowing
