#MFDIDI #FinancialInclusion #MutualFunds #WomenEmpowerment #Tier2Tier3India #WealthCreation #IndiaGrowthStory #MutualFundSahiHai
Chandigarh – In a pioneering step to democratize financial inclusion and boost mutual fund penetration across Bharat, The Wealth Company Mutual Fund (Wealth Company Asset Management Holdings Pvt. Ltd.), a Pantomath Group Company, has launched an industry-first initiative – ‘MF DIDI’ (Mutual Fund Distributor in Desi India).
The program aims to empower graduate women in Tier II and Tier III regions of India by providing structured training and certification to become mutual fund distributors. Through this initiative, The Wealth Company seeks to bridge two critical gaps – the limited distributor base in smaller towns and the underutilized potential of educated women who remain economically inactive.
🔹 Ambitious Target: The MF DIDI initiative plans to onboard 1,000 certified MF DIDIs in FY26, with a larger goal of training and empowering 5,000 women within three years.
🔹 Structured Training: The program is aligned with NISM V certification norms and will cover key areas such as:
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Fundamentals of mutual funds
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Importance of compounding and long-term wealth creation
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Investor awareness and protection
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Ethical distribution practices
🔹 Inclusive Model: MF DIDI will work at the grassroots level through self-help groups, ensuring a community-driven approach. A unique mascot will soon be unveiled to establish stronger emotional connect and relatability with women participants.
Importantly, once certified, these women will not be restricted to selling only The Wealth Company’s products – they will have the freedom to distribute any mutual fund scheme, thereby enhancing both earning potential and financial inclusion.
Leaders Speak
Madhu Lunawat, Founder, MD & CEO, The Wealth Company Mutual Fund, said:
“MF DIDI is about creating real opportunities for women to grow their wealth and independence. It’s about unlocking the strength of women to help drive India’s economy toward the $5 trillion milestone, and ensuring they inclusively claim their dignified and rightful share in the country’s rising GDP.”
Debasish Mohanty, Chief Strategy Officer, added:
“MF DIDI is our response to two systemic gaps – limited distributor base in smaller cities and underutilised educated women. This program is an industry-first, and we invite AMCs, RTAs, and ecosystem stakeholders to rally with us. The transformation we envision cannot be achieved in silos.”
A Model for Inclusive Growth
By combining skill-building, income opportunities, and community trust, MF DIDI is not just a corporate initiative but a movement for inclusive finance. It reflects the evolving face of India’s mutual fund industry – one that prioritizes empowerment, accessibility, and equitable participation.
With this initiative, The Wealth Company Mutual Fund positions itself at the forefront of financial inclusion, while setting new benchmarks for industry collaboration and community-led growth.
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#MFDIDI #FinancialInclusion #MutualFunds #WomenEmpowerment #Tier2Tier3India #WealthCreation #IndiaGrowthStory #MutualFundSahiHai
