#GodrejLocks #SmartInnovation #DigitalLocks #ArchitecturalSolutions #MakeInIndia #HomeSafety #SmartSecurity #Tier2Tier3India #InnovationForBharat #IndependenceDay2025
Chandigarh – As India marks its 79th Independence Day, Godrej Locks & Architectural Solutions, part of the Godrej Enterprises Group, continues to lead the home safety and design solutions category. With a robust year-on-year growth rate of 12–14%, the company holds the #1 position in both traditional and digital locks, while also strengthening its footprint in the fast-growing Architectural Solutions (AS) vertical.
This consistent momentum reflects a clear strategy: innovation-led product development, a strong omnichannel presence, and deep expansion into Tier 2 and Tier 3 markets, which now contribute more than 60% of the company’s total revenue. By balancing its portfolio between Locks (50%) and Architectural Solutions (50%), the company has positioned itself not just as a leader in home safety but also as a trusted name in design and infrastructure solutions for modern India.
Growth Anchored in Innovation
One of the biggest drivers of Godrej’s growth has been the rapid adoption of digital locks. This segment has witnessed a remarkable 55% growth, powered by increasing consumer preference for keyless, connected, and smart home safety solutions.
The shift from mechanical locks to advanced digital locking systems mirrors the company’s own transformation—from a legacy brand rooted in tradition to a future-focused enterprise committed to self-reliance, technology, and consumer-centric innovation.
The company’s digital-first approach is equally visible in its distribution model. With a growing presence on e-commerce and quick commerce platforms, digital channels now contribute nearly 5% of overall revenue. According to leadership projections, this share is expected to more than double over the next few years, reflecting changing consumer behavior and the acceleration of online retail.
Bharat-Centric Growth
While metros and large cities continue to be strong markets, Godrej Locks has strategically expanded its presence in Tier 2 and Tier 3 towns, making “Bharat” a core part of its growth story. Smaller towns and emerging cities now contribute a significant majority of revenues, highlighting the rising aspirations of middle-India consumers who demand premium, reliable, and accessible safety solutions.
This Bharat-focused strategy ensures that innovations are not confined to urban elites but are also accessible to households across the country. It also aligns with the “Make in India” mission, ensuring products are designed and manufactured to meet the evolving needs of Indian consumers.
Architectural Solutions – A Rising Growth Engine
Beyond locks, the Architectural Solutions (AS) vertical is emerging as a high-growth segment for the company. With India witnessing rapid urbanisation, infrastructure development, and a growing preference for premium interiors, demand for architectural fittings, design-led solutions, and modern safety products is on the rise.
By investing in AS alongside its core locks business, Godrej has successfully diversified its revenue streams while reinforcing its dual identity as both a safety leader and a design solutions provider.
Leadership Perspective
Mr. Shyam Motwani, Business Head, Godrej Locks & Architectural Solutions, highlighted the company’s consumer-first approach:
“As an Indian organisation with over a century of legacy, we deeply understand the evolving needs of Indian consumers, from metros to emerging towns. Our growth is driven by innovation but rooted in trust and relevance. With a growing digital-first approach, our presence on e-commerce and quick commerce platforms already contributes around 5% of revenue, and we expect this to more than double in the next few years. This Independence Day, we reaffirm our commitment to delivering smart, secure, and accessible solutions to every Indian home—true to the spirit of Make in India and the aspirations of today’s Bharat.”
His words reflect both the company’s heritage of trust and its renewed focus on innovation and inclusivity.
New Product Launch: Advantis GSL D1
To strengthen its digital lock portfolio, Godrej recently launched the Advantis GSL D1, a smart lock tailored for the needs of modern Indian homes.
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Price: Starting at ₹18,499
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Features: Advanced security functions, sleek design, and connected technology
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Target Audience: Households seeking accessible digital security without compromising on quality or aesthetics
This product reflects Godrej’s mission to make smart safety mainstream, bridging the gap between affordability and advanced technology.
Road Ahead
With its strong performance across categories, geographies, and sales channels, Godrej Locks & Architectural Solutions has a clear roadmap for the future. The company aims to:
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Accelerate digital adoption and expand its smart locks portfolio.
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Deepen penetration in Tier 2 and Tier 3 markets, aligning with the aspirations of Bharat.
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Strengthen the Architectural Solutions vertical to meet India’s rising demand for premium interiors and infrastructure.
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Expand its digital and omnichannel presence to reach consumers seamlessly across offline and online platforms.
With its heritage of over 100 years and its current innovation-led trajectory, Godrej Locks & Architectural Solutions is poised to shape the next era of home and lifestyle safety in India.
Conclusion
Godrej’s ability to combine legacy with innovation, and its balanced focus on both safety and design, gives it a unique edge in the market. The company’s Bharat-first strategy, alongside investments in smart and digital solutions, ensures relevance for a rapidly changing India.
As the country celebrates its 79th Independence Day, Godrej Locks stands as a true symbol of “Make in India”, reaffirming its role in safeguarding homes while driving innovation that resonates with the evolving aspirations of every Indian household.
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