#SEBIvsSCAM #InvestorAwareness #SEBI #NSEIndia #SayNoToFraud #ProtectYourInvestments #StockMarketSafety #FinancialLiteracy #AvoidScams #DigitalFraudAlert #UPIPayments
Chandigarh: In a decisive step to fortify investor confidence and financial security, the Securities and Exchange Board of India (SEBI), in collaboration with the National Stock Exchange of India Ltd. (NSE), has launched a powerful nationwide campaign titled #SEBIvsSCAM. This strategic awareness initiative is aimed at equipping retail investors with the knowledge and tools to identify, avoid, and report fraudulent schemes and suspicious financial activities.
With the rapid digitization of financial markets, the rise in online trading scams, fake investment schemes, and unauthorized advisors has become a serious concern. As retail participation in the stock market grows, so does the risk posed by technology-enabled frauds. SEBI’s campaign is timely and critical, striving to build a resilient investor ecosystem.
An Urgent Response to Rising Digital Financial Frauds
India’s investment landscape has transformed dramatically over the last five years. With increasing access to trading platforms and mobile-based investment apps, millions of new investors—especially millennials and Gen Z participants—have entered the stock markets. However, this surge in participation has also made investors vulnerable to cyber scams, impersonation, and false promises of high returns.
Fraudsters now operate with sophisticated tactics: from creating deepfake videos of well-known personalities to peddling fake trading apps, promoting “guaranteed returns” investment groups on WhatsApp or Telegram, and engaging in pump-and-dump schemes that manipulate stock prices for personal gain.
Recognizing these threats, SEBI’s #SEBIvsSCAM campaign serves as a wake-up call and a guide for investors to navigate the securities market safely.
Empowering Investors Through Awareness and Action
The #SEBIvsSCAM initiative seeks to empower investors to:
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Recognize red flags in unsolicited investment advice.
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Verify identities and credentials of brokers, advisors, and mobile applications.
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Use official channels to report fraud or malpractice.
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Engage only with SEBI-registered entities for any investment-related service.
Ms. Madhabi Puri Buch, SEBI Chairperson, recently highlighted that “empowering the investor is the first step towards eliminating market fraud. Awareness and vigilance are as important as regulation. The #SEBIvsSCAM campaign is our commitment to transparency, education, and investor security.”
Multi-Platform Strategy for Maximum Outreach
To ensure the campaign reaches every corner of India—urban and rural, tech-savvy and first-time investors alike—NSE and SEBI will deploy a comprehensive media strategy:
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Television and radio spots in regional languages
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Print advertisements in leading newspapers and financial dailies
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Social media campaigns with real-life fraud scenarios and expert tips
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Investor Awareness Programs (IAPs) conducted through physical, digital, and hybrid formats
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Interactive workshops and online webinars in association with colleges, trade bodies, and civil societies
This extensive outreach strategy ensures that even the most remote investor stays informed and protected.
Essential Investor Do’s and Don’ts
To stay secure in the fast-paced investment landscape, SEBI and NSE have issued the following guidelines:
✅ Do’s:
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Engage only with SEBI-registered intermediaries and research analysts.
➤ Verify at: SEBI’s Official Portal -
Download trading apps only from registered brokers listed on official app stores.
➤ App verification: NSE List -
Transfer funds only to the registered bank account of your broker.
➤ Check details at: Trading Member Locator -
From October 1, 2025, use the new standardized UPI format (e.g., abc.brk@validbank) for payments to registered intermediaries.
❌ Don’ts:
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Avoid apps or advisors promising “fixed” or “guaranteed” returns.
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Never act on stock tips from social media influencers without verification.
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Stay away from chat groups, Telegram channels, or websites that claim insider information.
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Don’t share personal or financial details over unknown calls or emails.
Reporting Fraud: Your First Line of Defense
If you suspect fraudulent activity or are a victim of a financial scam:
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File a complaint at: www.cybercrime.gov.in
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Call the Cyber Crime Helpline: 1930
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For NSE-related investor support, call: 1800 266 0050
Prompt reporting can not only protect your funds but also prevent others from falling into similar traps.
Creating a Safer Investment Environment
The success of the #SEBIvsSCAM campaign depends not just on regulators but also on informed participation from the public. As part of this mission, the NSE has pledged to host over 1,000 awareness programs in the next 100 days, making it one of the largest investor outreach efforts in recent times.
SEBI continues to work with brokerages, financial influencers, fintech platforms, and investor associations to ensure ethical practices and reinforce investor trust.
Issued in Public Interest
This campaign is brought to you by the National Stock Exchange of India Ltd., under the aegis of SEBI, India’s apex regulatory body for the securities market.
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