#ZEERISE #ZEEEntertainment #MarketingInnovation #MediaStrategy #BrandGrowth #DelhiEvent #ZEE5 #ContentAndTech #AdvertisingEcosystem #BusinessGrowth #ResultsIntegrationStrategyEngagement
After a stellar Mumbai launch, R.I.S.E’s second chapter in Delhi strengthens ZEE’s vision of integrating content, technology, and strategy to fuel measurable brand growth.
Chandigarh: Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s leading entertainment and media conglomerates, has successfully concluded the second chapter of its marquee multi-city initiative, R.I.S.E, in Delhi. Following a grand inaugural event in Mumbai, the Delhi edition gathered some of the country’s most dynamic marketers, high-growth businesses, and retail leaders to explore how ZEE’s full-funnel advertising ecosystem is shaping the future of brand building.
The Delhi event retained the immersive and interactive format of the inaugural Mumbai edition. Attendees experienced impactful keynote sessions, panel discussions, and curated experiences, all focused on unlocking the potential of ZEE’s 360-degree advertising network. This ecosystem spans across:
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50+ television channels covering diverse genres and languages.
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ZEE5, its rapidly expanding OTT platform.
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YouTube and social media networks.
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Regional IPs and influencer networks, offering localized and targeted brand engagement.
Tech-Powered Growth Solutions
Central to the discussions was ZEE’s tech-first approach that merges content, data, and technology. By leveraging data-driven insights and AI-enabled targeting, ZEE is creating value-driven opportunities for brands, transforming storytelling into measurable business outcomes. This approach provides brands with a competitive edge in reaching India’s diverse consumer base.
Leadership Perspective
Speaking at the Delhi edition, Mr. Ashish Sehgal, Chief Growth Officer, ZEEL, said:
“Delhi is a key market for brand growth, and R.I.S.E reflects our commitment to deliver measurable results for our partners. ZEE’s omnichannel ecosystem—from awareness-building to conversion—is built for impact. By integrating content, data, and distribution, we are creating a unified growth engine for brands.”
About R.I.S.E
R.I.S.E—standing for Results | Integration | Strategy | Engagement—is ZEE’s flagship initiative aimed at building a trusted platform for India’s marketing, media, and investment communities. Through value-first storytelling, R.I.S.E provides businesses with tools to convert media investments into scalable growth.
The platform brings together:
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Senior marketers and brand builders.
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Retail clients and digital-first businesses.
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Venture capitalists and small enterprises aiming to disrupt markets.
Next Stops: Bengaluru, Chennai & Kolkata
With Delhi marking another successful milestone, ZEE’s R.I.S.E journey is set to continue:
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Bengaluru on July 23
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Chennai on July 25
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Kolkata on July 28
These upcoming events aim to empower regional businesses, bridging the gap between content-driven storytelling and ROI-focused strategies.
Hashtags:
#ZEERISE #ZEEEntertainment #MarketingInnovation #MediaStrategy #BrandGrowth #DelhiEvent #ZEE5 #ContentAndTech #AdvertisingEcosystem #BusinessGrowth #ResultsIntegrationStrategyEngagement
