Launches ‘Raju Bhaiya Ki Kahani’ Film to Commemorate the Milestone
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Mumbai: Bandhan AMC Limited, one of India’s leading asset management companies, has completed a remarkable 25-year journey in the mutual fund industry. Marking a legacy of trust, innovation, and investor-centricity, the AMC is celebrating this milestone with a heartfelt tribute to the millions of savers who have transformed into confident investors through its guidance.
To commemorate this silver jubilee, Bandhan AMC has launched an evocative, music-led film titled ‘Raju Bhaiya Ki Kahani’, a nostalgic ode to the Indian investor’s journey. Told through a catchy jingle and emotive animation, the film captures the relatable transformation from a cautious saver to an empowered investor. The film is available for viewing here: Raju Bhaiya Ki Kahani – Watch Now
A Legacy Built on Evolution and Trust
From its early beginnings as ANZ Grindlays Mutual Fund, the company has evolved through several phases—Standard Chartered Mutual Fund, IDFC AMC, and now, Bandhan AMC—each chapter reinforcing its commitment to financial inclusion, innovation, and customer-first investing.
Reflecting on the journey, Mr. Vishal Kapoor, CEO of Bandhan AMC, said:
“As we mark 25 years of our journey, we are proud of the role we have played in helping millions of savers become investors. Our evolution is not just a corporate transformation, but a reflection of India’s growing financial maturity. We thank our investors, partners, employees, and stakeholders for their enduring trust and support. While we celebrate the past, our eyes remain firmly on the future—dedicated to empowering more investors, expanding access to smart financial solutions, and redefining what’s possible.”
Pioneering Innovation in Indian Mutual Funds
Throughout its journey, Bandhan AMC has introduced several industry-first products and strategies:
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First in India to launch:
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Short-Term Fund
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Government Securities Fund
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Dynamic Bond Fund
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Medium Term Fund
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Roll-down structures in debt schemes
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AI-led and Machine Learning-based offerings:
Through its innovative platform NEO Equity PMS, Bandhan AMC has integrated next-gen technologies like Artificial Intelligence and Machine Learning into investment decision-making, enhancing portfolio customization and risk management.
Investor Education & Financial Literacy
A hallmark of Bandhan AMC’s approach has been its unwavering focus on investor education. Its impactful campaigns like:
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One Idiot
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Return of One Idiot
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Dattey Raho
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Be Smart – Stay Invested
…have reached millions across India, spreading financial awareness in a relatable and engaging way.
2025 Milestones: Expanding Reach and Purpose
This landmark year also sees Bandhan AMC achieving new operational milestones:
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100th branch launch, marking significant geographic expansion
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New operations at GIFT City, with three India-focused funds designed to attract global investors
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Vedartha – A dedicated platform created to drive wealth creation for both onshore and offshore investors
These developments underline the AMC’s ambition to become a holistic financial partner for investors at every life stage and income bracket.
Looking Ahead
As Bandhan AMC steps confidently into the future, its core mission remains unchanged: to help every Indian make the journey from saving to investing with clarity, confidence, and conviction. With a foundation built on 25 years of industry leadership, the company is well-positioned to shape the next generation of wealth creation in India.
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